Wipe Out Waste Campaign

Developed an integrated print campaign to support a community recycling initiative, focused on education and service awareness. Deliverables included a series of print advertisements and a custom saddle-stitched, multi-page booklet distributed to local households.Scope included concept development, art direction, and design across all materials. The booklet served as the primary educational piece, presenting clear, accessible information on proper recycling practices and available services.The final campaign created a cohesive visual system that informed and engaged the community while reinforcing consistent messaging across all touchpoints.