General Electric

Developed a cohesive suite of branded assets for the GE Silicone division’s GE Caulk-It product line, designed to create a strong and unified presence at trade shows and promotional events. Deliverables included a large-format light wall display, retractable banner, supporting posters, and branded apparel. The work focused on translating the product’s core benefits into bold, high-impact visuals that would attract attention in busy event environments while maintaining alignment with GE’s brand standards. Special consideration was given to scalability, legibility at distance, and consistency across multiple formats to ensure a seamless and professional brand experience.