Southern States

Developed in collaboration with Barber Martin Agency, this packaging system for Southern States reimagines how livestock supplements are presented at retail. Traditionally functional and utilitarian, the category offered an opportunity to elevate both brand perception and shelf presence. The new design introduces a cleaner visual hierarchy, bold color differentiation, and a more refined typographic approach—making products easier to navigate while reinforcing trust and quality. Balancing agricultural authenticity with a more modern aesthetic, the result is a cohesive packaging line that strengthens brand recognition and brings a heightened level of design to an often-overlooked segment.