CATS: It's My campaign

Designed and executed a multi-channel campaign for CATS, transforming live-action footage into a vibrant cartoon animation style through detailed rotoscoping for three regional commercials. Developed complementary print materials, including posters and magazine advertisements, to create a cohesive visual identity across all touchpoints.The campaign successfully increased ridership by 60% within a year, demonstrating the impact of engaging, creative storytelling and consistent brand messaging.