Pacific West Bank

Led a comprehensive brand overhaul for Pacific West Bank, transforming the visual identity from the ground up. Redesigned the logo, refreshed typography, and established a modern, cohesive design system to unify all brand touchpoints.Work spanned marketing materials, print collateral, digital communications, and environmental graphics, ensuring consistency and elevating the bank’s presence across customer-facing and internal channels. The project positioned Pacific West Bank with a contemporary, professional look while maintaining trust and credibility in the financial sector.