Capital One

Turning rewards into relationships through thoughtful design

Turning rewards into relationships through thoughtful design

Services

Art Direction

Marketing Materials

Client

Capital One

Location

Richmond VA

Year

2020

Info

Led the design and development of rewards-based communications for Capital One, creating engaging, customer-facing materials that promoted loyalty programs and enhanced user participation. Work included concepting and executing digital and print assets that clearly communicated program benefits while aligning with brand standards.In addition to external campaigns, developed internal communications to support employee engagement and program awareness. Deliverables included retractable banners, posters, and a range of print collateral designed for clarity, consistency, and visual impact across corporate environments.