Charlotte Area Transit

For Charlotte Area Transit System, I developed a series of integrated marketing assets designed to increase ridership awareness and strengthen community engagement.

The campaign included the design of print and digital advertisements, targeted direct mail pieces, and video production to communicate key initiatives, service updates, and rider benefits. Each component was built around clear messaging, strong visual hierarchy, and accessible design to reach a broad and diverse audience.

By aligning creative strategy across multiple channels, the work delivered a cohesive, recognizable presence that supported outreach efforts and reinforced the value of public transit throughout the Charlotte region.

Project Roles

Art Direction
Illustration
Advertisements
Collateral Design