For agencies
Overflow · Contract · Project-based · White-label
I’m Rob Hall — an Art Director, Senior Visual Designer, and Web Designer who partners with advertising, marketing, PR, digital, and web development agencies when they need additional senior-level creative capacity. Overflow, contract, project-based, or white-label: I plug in, do the work, and make your team look good.
Taking on agency work
Fig. 01
The partnership
Agencies don’t need another vendor. They need a senior creative who can step in mid-stream, understand the brief, respect the client relationship, and deliver work that looks like it came from inside the team — because for the length of the engagement, it did.
With more than twenty years across print, web, and digital, I’ve sat on both sides of the table — leading creative in-house and delivering for agencies as an outside partner. I know what a clean handoff looks like, and what a messy one costs.
I work inside your process, your tools, and — when needed — your name. No ego about credit. Just dependable, senior-level design capacity for the weeks your team is at the edge of what it can take on.
Where I can plug in
Six places agencies most often bring me in. Each can be a one-off project, a block of hours, or an ongoing arrangement.
01
Campaign concepts, visual systems, and creative leadership for pitches and live accounts. I can direct a shoot, guide a junior designer, or take a brief from your strategist and run with it.
02
Logo systems, guidelines, and brand refreshes handled with the discipline agency clients expect — and documented so your team can extend the system after I’ve moved on.
03
Trade show environments, packaging, brochures, direct mail, and sales materials. Production-ready, press-checked, and delivered against the print date — not after it.
04
Marketing sites, landing pages, and campaign microsites — designed in Figma or built directly in Framer, with responsive systems your developers will actually thank you for.
05
Decks that help you win the room. New business pitches, client presentations, and capability documents — designed under pressure and under NDA.
06
Extra senior hands when the calendar fills up: adapting campaigns across formats, resizing, retouching, and finishing — with the same level of care as the original concept.
Why agencies work with me
Most of my agency relationships started with one urgent project and turned into years of repeat work. This is usually why.
Senior from day one
No ramp-up and no hand-holding. Twenty-plus years of leading creative means I can take a brief and run without supervision.
Fluent in agency process
Creative reviews, traffic schedules, timesheets, and three rounds of client feedback — I’ve lived inside them at Indievision, The King Agency, and Capital One, and I respect them.
Comfortable behind the scenes
Your client, your credit. When the work needs to look like it came from your team, I’m glad to be invisible.
Reliable under deadline
Pitch dates don’t move and press dates don’t move. I plan for that, and I show up with finished work rather than reasons.
One person, several disciplines
Art direction, brand, print, and web in one pair of hands means fewer handoffs, fewer meetings, and a tighter idea from concept to production.
Easy to have around
Clear communication, honest estimates, and no drama. Agencies keep calling back because working together is simple.
White-label support
Your name on the work. My hands on the tools.
Many agencies would rather not tell a client they’re bringing in outside help — and they shouldn’t have to. White-label engagements are a normal part of how I work: I design under your brand, in your templates, and at your standards, and the client never has to think about where the capacity came from.
01
Work is done under NDA. Nothing appears in my portfolio without your written permission.
02
Files are delivered in your templates, your naming conventions, and your brand standards.
03
I can join client calls as a member of your team, or stay entirely behind the scenes — your call.
04
Communication runs through your account or project lead. One point of contact, no confusion.
Fig. 02
Placeholder — white-label campaign
Fig. 03
Placeholder — detail
Fig. 04
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Trade show campaign
Art direction and print for an industrial client, delivered through an agency partner
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Brand refresh
Identity system and guidelines produced white-label for a marketing agency
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Campaign microsite
Web design and Framer build as overflow for a digital agency
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New business pitch
Presentation design for an agency pitch, turned around in four days
Experience
In practice
More than twenty years designing across print, web, and digital — in-house, agency-side, and independent.
Career
(2003 – 2010) Art Director at Indievision
(2010 – 2012) Art Director at The King Agency
(2012 – 2013) Senior Art Director at Capital One
(2013 – 2014) Senior Art Director at Genworth
(2013 – 2026) Creative Director at LocalFresh
(2013 – 2026) Creative Director at Rob Hall Design
Brands I’ve designed for
General Electric, Capital One, Encova Insurance, Pacific West Bank, Pacific Northwest Aerospace Association, United Sleep Medicine, Emerald Organics, Southern States, Lumavera Cosmetics, Campovida Wines — directly and through agency partners.
Disciplines
Art direction, brand identity, campaign design, print production, trade show environments, packaging, web design, Framer and WordPress builds, presentation design.
Working with me
Remote-first and fluent in Figma, Adobe Creative Cloud, Framer, Slack, and whichever project tool your team already lives in. Available on US time zones.
How it works
Simple on purpose. Most engagements go from first email to work in progress within a week.
Step 01
Brief
Send the brief, the deadline, and the deliverables. A twenty-minute call is usually enough to scope it properly.
Step 02
Scope & estimate
You get a clear estimate — hourly, day rate, or fixed project fee — and a realistic timeline. No surprises on the invoice.
Step 03
Work
I plug into your process and tools, share progress early, and keep your project lead in the loop — without needing to be managed.
Step 04
Deliver
Organized, production-ready files handed over in your standards. I stay available for revisions and follow-on work.
Ways to engage
Overflow
Hourly or day rate when the calendar spikes.
Contract
A set number of days per week or month.
Project-based
Fixed scope, fixed fee, defined deliverables.
White-label
Any of the above, under your agency’s name.
Next step
If your team is stretched, a pitch is looming, or a client needs more than you can staff this month, send a note. I reply within one business day, and a short call is usually all it takes to scope the work.